Meet the Mind Behind The Uplift Protocol
About Jihad Abou Zeid
Founder of the Uplift Protocol™
Originator of NGNLP™ and the CFSTP™ Framework
The work behind the Uplift Protocol™ did not begin with theory, models, or academic ambition.
It began quietly, inside rooms where leaders speak honestly.
For more than 11 years, Jihad Abou Zeid has worked in intensive one-to-one settings with leaders across the world: executives, founders, senior decision-makers, and individuals carrying the weight of organizations on their shoulders.
These were not performance conversations. They were conversations about pressure, responsibility, internal conflict, and the gap between knowing what to do and being able to sustain it.
Where the Real Work Happened
The Uplift Protocol™ wasn’t designed in a classroom.
It was discovered in moments where leaders stopped performing and started telling the truth.
Not from theory. From thousands of hours inside the minds of real leaders.
Across thousands of hours of one-to-one sessions, a pattern became impossible to ignore.
Leaders were not confused.
They were not unmotivated.
They were not lacking skill.
And yet, despite insight, intelligence, and genuine effort, change rarely held.
The Question That Wouldn’t Go Away
Over time, one question began to matter more than any technique:
Why does change collapse under pressure, even when everything needed for change is present?
The answer did not lie in: → Willpower → or Motivation → or Training quality → or Personal discipline
It lays in how the human system regulates change when stability, identity, and responsibility are at stake.
By observing leaders over time, how they think, decide, stabilize, resist, adapt, and revert, Jihad Abou Zeid began to see a consistent internal structure operating beneath behavior.
The Discovery of CFSTP
That structure later became known as CFSTP, Conscious–Filters–Subconscious–Transition Protocol.
CFSTP is not a method.
It is a model of how change is regulated inside the human system.
It explains why:
- Awareness alone does not produce change
- Motivation fades under pressure
- Behavior reverts despite insight
- Learning does not automatically become action
This discovery did not come from experimentation on people, nor from abstract theory.
It emerged from long-term, repeated observation of how the human mind actually functions in real conditions.
From Discovery to Application
NGNLP™ (New Generation of Neuro-Linguistic Programming) was developed as an applied framework aligned with CFSTP™, addressing the limitations of earlier NLP models that focused primarily on behavior, language, or suggestion.
Later, the Uplift Protocol™ was developed as a structural infrastructure, designed specifically for leadership development environments where:
- Scale matters
- Measurement matters
- Sustainability matters
The protocol was never intended to replace leadership training.
It exists to support it, stabilize it, and make its outcomes measurable and durable.
Background & Orientation
Jihad Abou Zeid’s work spans more than 11 years of continuous engagement in advanced NLP practice and leadership-focused one-to-one work.
He is the Founder of NGNLP™ (New Generation of Neuro-Linguistic Programming) and the Founder of IUNLP™ (International Union of NLP) in the United Kingdom.
Rather than operating primarily through group training or public programs, his work has been concentrated in intensive, long-form individual sessions with leaders operating at senior and decision-making levels.
This sustained exposure, across cultures, industries, and leadership contexts, provided the observational depth that made the identification of the CFSTP framework possible.
A Deliberate Boundary
One of the defining characteristics of Jihad Abou Zeid’s work is what he has chosen not to do.
The Uplift Protocol™ is not marketed as:
- A self-help system
- A public leadership program
- A mass-market methodology
NGNLP™ techniques are not disclosed publicly.
Direct work with leaders continues selectively and privately, outside the institutional framework.
This boundary is intentional.
It protects the integrity of the work and the organizations that use it.
Today
Today, Jihad Abou Zeid’s focus is on building the Uplift Protocol™ as a global infrastructure for leadership training organizations.
His work centers on:
- Supporting training companies through diagnostics and integration
- Developing ethical and methodological standards
- Publishing foundational frameworks, including the CFSTP™ model
- Ensuring that leadership development addresses not just learning, but regulation, stability, and sustainability
“Lasting change does not fail because leaders resist it.
It fails because the system protecting stability was never addressed.”