Jihad Abou Zeid is a pioneer in human behavior and consciousness development, the founder of IUNLP London, and the creator of the New Generation of NLP (NGNLP).

After decades of studying how human emotions, perceptions, and behaviors are shaped, he discovered the CFSTP (Conscious Filters Subconscious Transition Protocol), the first scientific explanation of how the brain transitions between the conscious and subconscious states.

This discovery revealed how fear, stress, and overthinking are formed, and how they can be permanently dissolved through neurological reprogramming.

From that foundation emerged The Uplift Protocol, a 29 step transformational leadership system that integrates science, psychology, and consciousness.

His mission is to awaken a new era of leadership, one that operates from alignment, emotional balance, and vision.